Optimization, Personalization & Testing

Wickfire shortlisted in best machine learning/AI Category in performance marketing awards 2019

Wickfire has been once again recognized for technological innovation in the Performance Marketing Awards. This year, Wickfire has been shortlisted … MTC NEWS DESKMarch 29, 2019, 12:06 amNovember 15, 20190

Optimization, Personalization & Testing

True Influence® Launches DisplayBase™, a Comprehensive Digital Media Advertising Solution

True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced DisplayBase™, a unified cross-channel B2B media management … MTC NEWS DESKFebruary 27, 2019, 6:26 pmNovember 14, 20190

Optimization, Personalization & Testing

Fox Chooses OneTrust to Operationalize Global Privacy

OneTrust, the largest and most widely used dedicated privacy management platform with 2,000 customers, including 200 of the Global 2,000, … MTC NEWS DESKFebruary 7, 2019, 5:32 pmDecember 29, 20220

Content & Experience, Optimization, Personalization & Testing

PGi Appoints Mark Roberts as Chief Marketing Officer

PGi , the world’s largest dedicated provider of collaboration solutions, announced today the appointment of Mark Roberts, a proven marketing leader … MTC NEWS DESKOctober 23, 2018, 8:21 pmNovember 12, 20190

Optimization, Personalization & Testing

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that … MTC NEWS DESKOctober 11, 2018, 3:40 pmNovember 12, 20190