PartnerCentric proudly announces the latest groundbreaking addition to FUSE Incrementality™, Conversion Origination. This feature revolutionizes how marketers properly identify and compensate the partners responsible for driving product discovery and sales. More importantly, it identifies ‘commission poachers’ – partners not responsible, but taking credit by jumping into the sale at the last minute.
“Brands depend on influencers and content creators for their authentic connections that drive engagement with genuine content to enhance brand loyalty and trust, and performance partners to amplify reach and mutual growth,” said Stephanie Harris, PartnerCentric’s founder & CEO. “With both the Creator and Partner Economies continuing to blur, Conversion Origination is essential to accurately and equitably reward the true driver of conversion and to ensure that influencers and creators receive their fair share of the credit.”
While a recent report from Emarketer projected that US marketer spending on sponsored content for social media will rise 16% this year to $8.14 billion, the gap between the ‘haves and have-nots’ is wide. Recently highlighted by the Wall Street Journal, 48% of creator-earners made $15,000 or less, with only 13% making more than $100,000.
Conversion Origination reveals which publisher, affiliate, or influencer genuinely drives sales, and tracks the difference between the partner responsible and those who falsely claim credit. It ensures that commissions are accurately distributed to the rightful partner with PartnerCentric’s patented commission orchestration platform, FUSE Precision.
“FUSE Precision automatically addresses Conversion Origination discrepancies. Beta clients using this technology achieved Conversion Origination scores between 90 and 991, with average marketing spend savings of 26%, reaching up to 33%2,” said Tom Rathbone, VP of Product & Innovation, PartnerCentric. “This latest feature provides the comprehensive picture of partner incrementality our clients need to inform partner recruitment and commission strategy decisions.”
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