Clicktripz, a leader in travel technology solutions, together with advertising agency R&R Partners and Discover Puerto Rico, has announced the initial results of a groundbreaking AI-powered conversational media unit designed specifically for destination marketing organizations (DMOs).
The proprietary technology is nicknamed CHIME, which stands for Chat to Inspire Meaningful Engagement. CHIME is an AI-powered conversational advertisement that turns travelers’ questions into inspiration and ultimately travel bookings. Specifically, CHIME enables DMO brands to speak in their own voice and in real-time to their target audiences when and where they are searching for trip inspiration.
“Our clients are keen to incorporate AI into their marketing strategies, realizing the power and scale it can provide,” said Lindsey Patterson, SVP of Media & Publishing for R&R Partners, “but there are potential pitfalls of AI at this stage. Clicktripz has been able to develop a solution trained exclusively on client content, guaranteeing brand safety, and that’s been critical for our adoption and success with the model.”
CHIME is unique in its ability to converse with users through display media. Only Clicktripz can offer this capability by leveraging direct integrations with Clicktripz’s extensive network of travel publishers. This ensures that every interaction is not only brand-safe and engaging but also highly relevant to the user’s interests and real-time search activities.
As the CHIME launch partner, Discover Puerto Rico’s first campaign garnered tremendous success not previously seen in traditional display media. In the first three months, the model received, responded to, and logged over 1,000 consumer queries through CHIME, providing valuable insights into what’s top of mind for travelers considering Puerto Rico. Moreover, the interactive nature of the media unit generated an engagement rate of 10% and drove over 48,000 visits to www.discoverpuertorico.com in the first 12 weeks alone. Due to hyper contextual targeting in the media placements, CHIME also drove the most efficient Cost-per-acquisition of any travel endemic partner on R&R Partners media plan for the destination.
“We pride ourselves on testing first-to-market advertising solutions. As an agile Destination Marketing Organization, we prioritize opportunities to elevate innovation in our marketing strategies and tactics. We are very excited about the results Clicktripz has generated with their program,” said Karinna Sostre, CHDM, Web Content Manager for Discover Puerto Rico.
“CHIME Reach sets a new standard for how destination marketers interact with potential visitors while they actively research their options across 100’s of travel websites,” Jamie Claudio, SVP of Marketing and Destination Strategy, “CHIME is an indispensable tool for any destination looking to enhance its digital strategy in an era where cookie depreciation and demand for greater personalization are rapidly shifting the marketing landscape.” For more information about CHIME and how it can revolutionize your marketing efforts, visit Clicktripz’s website.
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