Cision, the leading provider of consumer and media intelligence and communications solutions, recently announced a new leadership team as part of its strategic plan to deliver a more robust, end-to-end customer experience. This move involves integrating the leadership and functional teams across Cision, Brandwatch, and PR Newswire, while preserving the strength and identity of each go-to-market brand. These changes are positioned to deliver even greater value to customers in managing their brands amidst the rapidly evolving media and consumer intelligence landscape.
“Integrating our leadership and functional teams will help create a more connected and agile company, well positioned to meet the evolving needs of our customers now and in the future,” said Cali Tran, CEO of Cision. “Our ability to react quickly to market changes and opportunities will translate to transformational product innovation, improved and expanded data access, and a holistic and streamlined customer experience.”
Under the new structure, Cision will consolidate its business and leadership teams under CEO Cali Tran, as well as align its product development and expansion efforts. The leadership team includes the following newly named members:
- Amanda Schmidt, Chief People Officer
- Michael Amsinck, Chief Product Officer
- Carrie Parker, Chief Marketing Officer
- Nabilah Irshad, Chief Legal Officer
- Andy Bhojwani, Chief Information Officer
- Pehr Luedtke, Senior Vice President of Global Content
This new infrastructure will allow Cision, Brandwatch, and PR Newswire to deliver faster, more efficient and personalized services for small and medium businesses, mid-market, and Enterprise customers. Combined, these services represent the most comprehensive media, brand, and consumer coverage available, across paid, owned, earned, traditional, and social media platforms.
The announcement follows the recent launch of CisionOne, a fully integrated monitoring, AI enabled insights and outreach solution, in the UK. CisionOne is set to roll out to additional global markets this year.
“Cision remains focused on delivering our award-winning solutions and best-in-class customer service to thousands of global customers who rely on our technology and people every day to manage critical marketing, communications and reputational functions,” said Tran. “Over the next year, we will progressively update and expand our product suite to ensure that Cision is continuing to address customers’ needs holistically and efficiently.”
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