Today, KloudReadiness and Channel Sales World (CSW) announced the formation of a partnership focused on enabling technology vendors, distributors, and partners to shift to an “as a service” subscription business model. Collectively, the companies will provide IT vendors, distributors, and partners with educational and sales acceleration resources and a comprehensive solution for transforming from legacy-based transactional activities to a subscription-based approach capable of providing the predictable, recurring revenue associated with an “as a service” business model.
As companies in the broader IT industry continues to shift to a subscription-based model, many of their most critical partners, providers and distributors still rely on transaction-based approaches. KloudReadiness and CSW were founded to provide guidance to the technology providers, distributors, and channel ecosystem partners to adopt new business models more in line with the direction of the industry.
Through their continued work with channel partners, CSW and KloudReadiness realized an opportunity to help these companies evolve their businesses and channel ecosystems. The partnership will allow vendors and distributors to adapt educational content for both the Channel Sales professionals and Partner Executives to profit from the subscription economy and deliver high quality business outcomes for the customers they serve.
CSW Founder Greg Eckstein stated “We are extremely excited to work with George and his exceptional team at KloudReadiness to complement our Channel Ecosystem MBA with their proven methodologies, tools and insights. Both of our companies work exclusively with the world’s largest IT vendors and distributors and we’ve drawn on this expertise and brand to extend our value proposition together across the Channel Ecosystem.”
“The Old Playbook will not work on new approaches and opportunities being utilized and adopted in today’s environment,” said George Mellor, President and Founder, KloudReadiness.
“We have been impressed by the impact of CSW’s programs have had on many companies. They possess domain expertise and experience capable of vaulting vendors and distributors across the subscription chasm to create new revenue streams and profit pools. It is an honor to partner with such a unique organization to help innovative vendors and distributors capture their fair share of the subscription economy.”
Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News