Catapult PR-IR , a high-tech public relations and Strategic Narrative Marketing agency, will expand its focus on narrative-driven PR in 2020 to help companies with unclear messaging strategies reposition themselves in their market space and emerge as leaders. Since 1999, Catapult has helped B2B tech firms lead market categories by owning a unique space – driven by an industry-focused narrative Martech News. To expand its footprint in the messaging and positioning space in 2020 Catapult will offer a comprehensive set of services that include public and analyst relations, social media, content marketing and digital advertising.
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“PR has always owned and built awareness around the authentic company story through earned media and content,” said Guy Murrel, chief narrative officer at Catapult. “As tech companies work to deliver consistent, meaningful and unique narratives, we believe that PR professionals have the opportunity to own company positioning and messaging. What makes Catapult unique in this endeavor, is our high-level Strategic Narrative Marketing approach that creates a single, fully aligned message that is focused on the industry rather than the company.”
Catapult’s Strategic Narrative Marketing services help companies across the globe who want to become industry drivers by reigning in their positioning and messaging strategy and creating a cohesive narrative that is relevant and unique in the constantly changing tech world.(www.catapultpr-ir.com)