Cantaloupe, Inc. (Nasdaq: CTLP), a global leading provider of end-to-end technology solutions for self-service commerce, is excited to mark the launch of Cantaloupe’s AdVantage program, which allows brands to engage with consumers through digital advertising on Cantaloupe’s point-of-sale (POS) touchscreen devices across the U.S. and Canada. The program’s first collaborative campaign is with Mastercard (NYSE: MA), aimed at supporting the Priceless Planet Coalition, launched by Mastercard, Conservation International and World Resources Institute to unite businesses and consumers to fund the restoration of 100 million trees around the world.
The digital campaign will run for three months, encouraging consumers to donate to Conservation International, a 501(c)(3) charity, aimed at restoring 100 million trees across restoration sites that have significant potential for positive impact on climate, community and biodiversity. Consumers’ donations will be matched by Cantaloupe for a total of up to $500,000, amplifying the impact of the Priceless Planet Coalition’s reforestation initiatives. When consumers visit https://donate.mastercard.com/v3/#/site/cantaloupe and donate $4 or more during the promotion period, they will automatically be entered for a chance to win a two-night trip where six (6) Grand Prize winners will each have the option to attend an event at a Cantaloupe-powered venue, along with ninety (90) First Prize winners who will each receive a $100 digital Mastercard Prepaid Card.*
“We’re excited to partner with Mastercard to help drive support for global reforestation through the Priceless Planet Coalition,” said Elyssa Steiner, chief marketing officer of Cantaloupe, Inc. “Launching our AdVantage Program with Mastercard aligns perfectly with our commitment to sustainability and innovation, creating new opportunities for brands and operators to engage consumers in meaningful ways while increasing revenue.”
“The launch of the AdVantage program is a key milestone in how we’re leveraging Cantaloupe’s advanced technology to deliver more than just transactions,” said Gaurav Singal, chief technology officer with Cantaloupe. “Our platform not only enables seamless digital payments but also creates opportunities for brands to extend their reach and engage consumers at the point-of-sale through targeted advertising. By harnessing the power of data-driven insights and the scale of our POS touchscreen devices, we’re empowering businesses to unlock new revenue streams while providing meaningful, engaging experiences to consumers.”
The Cantaloupe AdVantage Program enables brands to reach consumers at the point-of-sale through digital advertising on Cantaloupe’s Engage touchscreen card readers and its self-checkout kiosks, found in various locations such as universities, hospitals, airports, malls, hotels, apartments and employee break rooms. With flexible monthly, quarterly, or annual campaign programs, brands can drive engagement and increased visibility. Operators benefit from revenue share for every ad impression, and brands are guaranteed up to 1 million impressions per campaign ensuring guaranteed impressions and the ability to tailor their POS advertising strategies.
“Bettering the communities we serve and empowering businesses and consumers to play their part in preserving a healthy planet is an imperative for Mastercard, but many may not know where to start this journey,” said Marie Elizabeth Aloisi, Executive Vice President, US Market Development, Mastercard. “Cantaloupe’s campaign in support of the Priceless Planet Coalition provides a seamless and engaging way to make a positive impact, no matter how large or small.”
To learn more about Cantaloupe’s AdVantage program, visit cantaloupe.com; for more information on the partnership with Mastercard for the Priceless Planet Coalition’s reforestation initiatives, visit https://donate.mastercard.com/v3/#/site/cantaloupe.