Cadent + AdTheorent, an AI-powered omnichannel advertising platform, announced the appointment of Doug Rozen as President and Jeff Driskill as Chief Financial Officer. These strategic additions to the executive team reinforce the company’s commitment to building operational excellence in its growing business, while delivering performance-driven solutions that help brands unlock growth across every media channel.
“The advertising landscape is evolving rapidly, and Cadent + AdTheorent is uniquely positioned to lead the way with AI-powered, performance-driven solutions,” said Nick Troiano, CEO of Cadent. “Bringing in proven leaders like Doug and Jeff strengthens our ability to scale, innovate, and deliver measurable growth for our customers across every media channel. Their expertise will be instrumental in accelerating our next phase of expansion.”
Rozen brings three decades of senior leadership experience in advertising software and solutions, including his tenure as CEO of dentsu Media of the Americas, where he oversaw 4,350 media professionals and managed $23 billion in billings, and most recently as CMO at ecommerce tech company Rokt. He has also held senior positions with OMD, Meredith, Carlson Marketing and WPP’s JWT. Throughout his career, Rozen has been a trusted adviser in driving growth for established Fortune 1000 brands such as Apple, Disney, Eli Lilly, Hasbro, and Heineken. As President, Rozen will oversee all go-to-market operations, including sales, business development and product marketing.
“The new Cadent + AdTheorent is at an exciting inflection point, with its unique capabilities to harness the power of AI to redefine predictive advertising in a rapidly evolving marketplace,” said Rozen. “I’m excited to join an innovative team and help position the company for long-term success as the go-to performance platform that empowers brands to unlock growth across any media channel.”
Driskill is a veteran financial executive with more than 20 years of leadership in data, media, and software companies. Jeff was previously CFO of Analytics Partners, where he led the company’s sale to Onyx Partners and before that, at Tapad, where he led the company’s acquisition by Telenor. Driskill has also been with the New York Mercantile Exchange.
“Scaling a high-growth, AI -powered business requires a strong financial foundation that supports expansion and unlocks new market opportunities,” said Driskill. “I’m excited to join the company at this transformational moment and help the team drive financial excellence, operational efficiency, and create long-term value.”
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