Buyerlink, a leading online auction marketplace for performance-based marketing, announced it has secured a new $41 million debt facility with Citigroup (Citi). This new financing arrangement bolsters Buyerlink’s capital structure, enabling it to continue to pursue growth strategies both organically and through strategic acquisitions.
This new agreement offers Buyerlink improved terms and greater flexibility, demonstrating the financial markets’ confidence in Buyerlink as a company and its potential for growth.
“I’m excited to work with the team at Citi. They’ve been wonderful to work with throughout this process and we look forward to expanding our relationship in the coming months and years,” said Payam Zamani, Founder and CEO of One Planet Group, the parent company of Buyerlink.
Ted Bell, Director, Technology Commercial Banking Group at Citi, commented, “We are impressed by Buyerlink’s strategic vision and operational expertise. Our collaboration with them is rooted in a mutual dedication to driving innovation and market leadership. We are excited to continue supporting Buyerlink as it expands its capabilities and further strengthens its position in the digital marketing and ad tech sectors.”
Over the past three years, Buyerlink has expanded by more than 200% through organic growth and strategic acquisitions. The company has established a substantial presence in the automotive industry, generating over one million buyer leads monthly, and caters to various other industries including real estate, home services, insurance, and legal.
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