Brown-Forman Corporation announced today that Energy BBDO will be the new global creative agency of record for the majority of its global brand portfolio, including Jack Daniel’s, Woodford Reserve, Tequila Herradura, el Jimador, and Old Forester. This competitive pitch process was managed by agency search consultancy, AAR Partners. functions of public relations
“I believe we are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands,” said Mark McCallum, Chief Brands Officer, Brown-Forman. “Energy BBDO is a world-class creative agency, and will be an invaluable partner as we continue to expand the global footprint of our growing portfolio of brands.”
“We could not be more thrilled to join forces with Brown-Forman. They are an amazing, storied company of extraordinary brands with an equally extraordinary culture. We can’t wait to partner with them to fulfill the great future potential of their iconic, world-class brands,” said Tonise Paul, president and CEO, Energy BBDO.
About Brown-Forman:
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Family of Brands, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Coopers’ Craft, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.