Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, was named a “Leader” by Aragon Research, Inc. in “The Aragon Research Globe™ for Enterprise Video, 2024” report for a third consecutive year. The company was identified as a Leader due to its market solutions and industry-leading video streaming offerings.
“Brightcove powers the video needs of some of the world’s largest brands, which is a result of our commitment to delivering innovative streaming technology and an open-architecture platform that can scale globally,” said Marc DeBevoise, CEO of Brightcove. “It is an honor to be recognized by Aragon Research as a Leader in the industry. We believe our position in this report is a strong validation of the cutting-edge products, services, and solutions we offer our clients to help them achieve their business goals.”
Brightcove’s platform focuses on supporting businesses in creating, editing, hosting, managing, and distributing video content across multiple channels, including live, web, social media, OTT, and more. Brightcove’s open-architecture strategy allows its platform to seamlessly support various marketing integrations, including e-commerce platforms, analytics solutions, CMS, MAPs, and DAMs to provide the flexibility needed to scale video across the martech ecosystem.
Aragon Research defines the Leader position as companies with comprehensive strategies aligning with industry direction and market demand and effectively performing against those strategies. With a focus on innovation to address the most pressing use cases, Brightcove is well-positioned for the future by continuously expanding its product capabilities and finding new ways for enterprises to increase sales, build brand awareness, drive customer engagement, and elevate the employee experience through video.
“We believe video is a critical enabler of the employee and customer experience. Brightcove continues to differentiate itself in enterprise video and invests in the development of its products to support the future of this market,” said Jim Lundy, Founder and CEO of Aragon Research. “Brightcove’s platform and marketing integrations allow them to be competitive in the enterprise video platform industry and reinforce their commitment to the growth of this market.”
The tenth annual report, “The Aragon Research Globe™ for Enterprise Video, 2024,” examined 14 providers in a market where video demand by users and customers is causing enterprises to reexamine their approach to visual experiences.
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