A leading through-channel marketing automation (TCMA) firm, BrandMuscle has announced getting into a partnership with the leading digital asset management (DAM) software firm, Widen to deliver seamless brand management solutions for big organizations that market via local channel partners. The martech news arena reports that both the organizations have worked with each other in the past as well.
While working together over the years, the companies channeled their efforts towards delivering the best of breed products to cater to the marketing requirements of their respective clients. This newly formed alliance formalizes the relationship shared by BrandMuscle and Widen and allows them to set the ducks in a row of the integration processes of their respective TCMA and DAM platforms.
Richard Medis, the Chief Strategy Officer at BrandMuscle explained that the goal of the company is to build a comprehensive solution for brand management for marketers, in order to help them service their entire marketing supply chain. Richard added that a lot of marketing teams in corporate makes use of the Widen platform for managing their digital assets as well as leverage the BrandMuscle platform for getting those branded assets into the laps of channel partners that operate locally, in a manner that is compliant with the brand and easy to use. This alliance will help in streamlining the integration between both systems while making it further simpler for the mutual clients to deploy marketing materials that are compliant with the brand at scale.
Elizabeth Journell, Executive Vice President of Sales at BrandMuscle stated that the aim of the firm is to maximize the local marketing programs of its clients by using a solution that delivers meaningful insights and control across the entire marketing lifecycle.
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