BMF is pleased to announce the latest addition to its growing Engagement and Earned practices with the addition of Japan Airlines (JAL). Appointed as global Social Media and Public Relations Agency of Record, BMF will serve as a strategic partner in smartly evolving the legacy carrier’s brand narrative – the transformative and restorative power of travel – across its owned global social channels (Facebook, Instagram, and LinkedIn) and via eaned media results.
Getting to the heart of what motivates global travelers, BMF is poised to reinvigorate JAL’s social content to be more relevant, inspiring, magnetic, and elevated. The agency will help JAL grow brand relevance through increased social following, engagement, and reach; improve customer retention; build preference from new customers; share valuable consumer insights in real time; and keep the JAL in the global media conversation through its unique experience-led PR tactics. BMF will also spearhead Tokyo-based content ideation and production for the airline.
“It is an honor and privilege to welcome Japan Airlines to the BMF roster,” says Bruce Starr, CEO and Co-Founder of BMF. “With global travel recovery accelerating each day, the timing for a refreshed social and PR strategy couldn’t be more auspicious. We’re thrilled to draw on our 20 year legacy of creating brand narratives that inspire action to offer global travelers a coveted window seat to the world with JAL.”
Underscoring the brand’s commitment to safety & comfort, sustainability, innovation, and the unique cultures of the 52 countries and regions JAL services, BMF’s social content and PR efforts will spotlight the international airlines’ signature experience: the art of omotenashi, a distinctive style of Japanese hospitality rooted in intuitive service and the anticipation of customers needs.
“The industry has been disrupted, not only by the pandemic, but also by the urgent need for more sustainaible and thoughtful travel. Travelers are yearning for physical reconnetion and piece of mind that their safety and well-being are top priority,” says Akira Mitsumasu, Vice President, CX, Data Analytics & Marketing at Japan Airlines. “We look forward to partnering with BMF at this critical juncture to breathe new energy into our social feeds and secure meaningful results with top-tier media, inspiring brand loyalists and new customers alike to choose JAL to be a part of their journey.”
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