BLAZE®, the industry-leading enterprise resource planning and point of sale (POS) platform for legal cannabis, announced their newly improved integration with springbig, the leading provider of marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs to the cannabis industry. This sophisticated, two-way integration provides a seamless experience for dispensaries and their customers, offering an advanced loyalty ecosystem, enhanced marketing capabilities, and built-in functionality at the point of sale.
“As consumer demand and competition continues to accelerate among cannabis retailers, it is increasingly important for dispensaries to utilize modern sales and loyalty solutions,” said Jeffrey Harris, Founder and CEO of springbig. “BLAZE’s platform has played a vital role in professionalizing the entire seed-to-sale supply chain and our latest integration will enable each part of the retail ecosystem to reach their growth goals.”
The two-way integration between BLAZE software and springbig provides cannabis retailers integrated loyalty rewards that can be received and redeemed directly in the BLAZE checkout interface. The integration also provides additional options for adding loyalty members, and enhances SMS/MMS marketing capabilities.
“We are excited to push the limits on innovation within the cannabis industry with such a well-respected partner,” said Chris Violas, Founder and CEO of BLAZE. “Our goal is to increase efficiency for our operators – removing unnecessary steps and enhancing the customer experience. This two-way integration with springbig moves the needle considerably for our retail customers.”
BLAZE and springbig will be hosting a virtual webinar on February 10th, 2022, covering the improved functionality and benefits of this integration. Register below.
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