Bigtincan, a sales enablement automation leader worldwide, announced the acquisition of Xinnovation, Inc. (XINN) the developer of the XINN SaaS platform that delivers intelligent data-driven document automation and improved presentation experiences for the customers of the leading enterprise around the globe, adding to Bigtincan’s current leadership in sales enablement and adding specific expansion into financial services.
Bigtincan gives companies a complete, intelligent platform to coach, train, and arm sales representatives with the right content wherever they work. The first-to-market technology introduced by XINN unites intelligent document automation, multi-media content, data-driven insights, and advanced visualizations, in captivating client stories, all on a single navigational experience with no programming required for administrators or end-users.
Peter Ostrow, Senior Research Director for Sales Enablement Strategies at SiriusDecisions said that “Sales enablement continues to be a competitive imperative, not only for the alignment of sales and marketing but to optimize the entire B2B revenue engine. As the complications of the sales enablement sector continue to increase, organizations seek to deliver a more comprehensive set of enabling tools to empower all their customer-facing associates.”
David Keane, CEO of Bigtincan stated that Xinn is an amazing company, with an extraordinary product, amazing people and passionate customers in financial services. Together they can change the manner in which businesses interact with the modern customer by integrating automated data-driven document creation with Bigtincan’s deep platform of sales enablement technologies.
Paul Stansbury, CEO of Xinn said that They were excited to embark on this journey with Bigtincan and continue their work to create winning customer experiences through intelligent automation. They believe that Bigtincan will allow Xinn to reach the next major milestone in the industry, making automation available for each and every individual.
XINN, as part of Bigtincan, will be positioned to strengthen its deep focus on financial services, including significant capabilities, scale, and security to the platform. XINN brings a strong customer base including ten of the top fifteen Asset Managers around the globe, along with financial service providers State Street Global Advisors, Mass Mutual, and John Hancock who depend on XINN’s solution to develop, deliver and constantly improve presentations and collateral.
With its HQ in Boston, MA and development center in Atlanta, GA, XINN expands Bigtincan’s North American presence with an expert team of product specialists and developers.