Beyond Fifteen Communications, Inc. (Beyond Fifteen), an Orange County-based full-service public relations, digital marketing, social media and influencer marketing agency earned the Gold award for the 2023 Bulldog Award’s Best Thought Leadership Campaign category. The award acknowledged Beyond Fifteen’s achievement on behalf of marriage counselor Dr. Talal Alsaleem, highlighting its effective efforts in enhancing brand visibility and establishing him as a preeminent authority on infidelity and affair recovery. The six-month campaign resulted in 57 total published media articles, garnering a potential readership of 1.87+ billion and generating a 171% increase in website traffic.
“I am extremely proud of our team’s efforts to help our client reach beyond his fifteen minutes of fame,” stated Beyond Fifteen co-founder, Leslie Licano. “Thought leadership is an integral component to growing a brand and one of our agency’s core areas of expertise. Our commitment to enhancing client influence, molding media dialogues and fostering positive public perception yields profound advantages for both entities and individuals. This accolade reaffirms the successes we’ve achieved in these domains.”
The award-winning campaign showcased the breadth of Dr. Talal Alsaleem’s expertise, encompassing his book, online courses and transformative couple’s retreats. With the dual objectives of establishing an authoritative presence and introducing valuable insights to a wide audience, Beyond Fifteen executed a strategic marketing initiative that deftly identified angles that would resonate with media audiences. This involved crafting precisely tailored pitches aimed at targeted journalists which sparked significant interest and led to secured earned media wins that highlighted the client’s impressive contributions. By illuminating lesser-explored facets of infidelity and capitalizing on timely connections, Beyond Fifteen effectively secured substantial coverage in leading national and international publications, including MSN, Yahoo! News and Business Insider.
Key results include:
- Beyond Fifteen effectively secured extensive media coverage, amplifying the reach of Dr. Talal Alsaleem’s expertise to a diverse audience with an impressive 57 press article placements.
- The published articles collectively reached a potential audience in excess of 1.87 billion. This extensive exposure not only established the client’s authority but also positioned him as a thought leader with the ability to influence a global audience.
- The earned media coverage surpassed expectations, translating to a combined ad equivalency surpassing $2.1 million according to Cision metrics. This numerical evaluation reflects the tangible value and market visibility generated through Beyond Fifteen’s strategic endeavors.
- The most compelling endorsement of the campaign’s success lies in the remarkable 171% surge in website traffic which underscores the direct impact of press coverage in drawing engaged audiences to explore client offerings.
Collectively, these metrics underscore the campaign’s immense value in terms of exposure, influence and financial equivalency, emphasizing Beyond Fifteen’s honed ability to translate strategic efforts into concrete outcomes.
Beyond Fifteen has helped numerous organizations and executives establish themselves as leaders in their industries by developing relevant, informative, engaging and well-written content that gets prominently featured in top national publications, as well as local and regional press with loyal followers and high readership. The agency’s thought leadership offerings also extend to helping executives secure prestigious industry awards, prominent speaking engagements and media interviews; and its digital marketing division delivers tangible market awareness and lead generation results through social media marketing, search engine optimization, PPC advertising and more. To learn more about Beyond Fifteen, visit www.beyondfifteen.com.
The Bulldog Awards celebrate the best and brightest in corporate communications and public relations. It is the only PR awards program judged exclusively by journalists. To see the full list of winners, visit: https://bulldogawards.com/2023-bulldog-pr-awards/.
For more such updates, follow us on Google News Martech News