BerlinRosen Holdings (“BerlinRosen”), a portfolio company of O2 Investment Partners (www.o2investment.com), has rebranded as Orchestra, a new communications company built for today’s complex media landscape that provides clients with access to the top storytellers and strategists in the industry. Orchestra is a network of eight leading agency partners with more than 600 employees from 12 cities across North America and Europe.
“Today’s media landscape is complex and requires a whole new approach to capture and sustain attention,” said Jonathan Rosen, CEO of Orchestra. “We’ve invested in the best agency players across key disciplines and assembled integrated teams to offer our clients unparalleled expertise and flexibility for all of their strategic business and communications needs.”
“We’re building a network that allows us to partner with clients facing the most complex challenges at any point in their growth – from brand positioning and influencer activations to regulatory challenges and crisis mitigation,” said Valerie Berlin, Executive Chair of Orchestra. “It’s more important than ever to show up in the right channels at the right times with the right story, and companies often need a mix of specialties to be successful.”
“We are creating storytelling engines to help future-proof brands,” added Jesse Derris, Chief Strategy Officer of Orchestra. “Orchestra will continue to expand and grow as the industry quickly evolves and innovates with AI and data analytics tools.”
Orchestra offers strategic communications services and integrated client programs that include messaging and narrative development, branding, media relations, design and creative, content strategy and development, thought leadership, public affairs, crisis communications, competitive analysis, measurement and reporting and digital marketing intelligence.
Sean Darin at O2 commented, “Orchestra is the premier independent strategic communications firm, bar none, and is led by the best management team in the business. It has been purpose-built to help all manner of clients navigate today’s rapidly changing media landscape. The agencies in the Orchestra platform are best-in-class in their respective fields and the value-add unlocked through the Orchestra network is something we’re really excited about.”