Customer Engagement

Bank of Charles Town Announces New Relationship with KlariVis

client engagement

BCT-Bank of Charles Town, also known as The Community’s Bank, today announced its new relationship with KlariVis, a fast-growing enterprise dashboard and analytics tool for the financial services industry, as a key solution for the bank’s future.

KlariVis compiles and aggregates high-value, actionable data into an intuitive, user-friendly enterprise dashboard. The KlariVis platform provides financial institutions with timely insights that drive growth, give better transparency into the results of sales and marketing efforts, increase profitable cross-selling opportunities, and reveal levels of customer engagement. As a solution developed for bankers by bankers, KlariVis continues to see rapid growth as financial organizations seek a simpler way to transform their data for executive and frontline decision-making.

BCT is a full-service community bank with a total asset size of approximately $701 million as of September 20, 2021. Founded in 1871, BCT has expanded its offices throughout West VirginiaMaryland, and Virginia. The bank has a deep-rooted history of authentic community banking and serving local businesses and individuals with an emphasis of exceeding customer experience expectations.

When searching for an enterprise dashboard and analytics solution, Alice Frazier, President and Chief Executive Officer of BCT, says KlariVis was the right fit “because the team comes from a banking background. They understand banking and how banks work.” Frazier views data as a “power source,” and finding the right solution will enable BCT to improve decision-making and discover opportunities for both customers and employees. Through this partnership, Frazier says, “We will become more innovative in shaping our customer experience. We’ll have facts on hand and we’ll know our customers more thoroughly.”

Kim Snyder, CEO of KlariVis, sees partnerships like this new relationship with BCT as another example of the opportunities that exist across banking today. “Alice and the BCT team understand what it means to be relationship-driven. With the help of our solution, they’ll further enhance the incredible personal service they provide day in and day out.”

With the help of KlariVis, BCT will become a more data-empowered bank. These organizations are working together to create an enhanced customer experience for all BCT customers as well as a more efficient and innovative future.

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