B2B Stars, an AI-native B2B database of deep analytics, is now available to U.S. businesses. With a comprehensive network of over three million U.S. and European companies, B2B Stars is purpose-built to enhance visibility and transparency for U.S. small and medium-sized businesses (SMBs) and midmarket enterprises and level the playing field currently dominated by big enterprises. Through the delivery of reliable and accurate business insights and corporate reputation scores built on key criteria such as peer reviews, credit scores, and industry awards, B2B Stars helps businesses make better decisions and form stronger partnerships.
“Traditionally, it has been hard for smaller businesses to get recognized through general purpose search engines, as companies are ranked on soft metrics like website traffic,” said Raffaele Apostoliti, CEO of B2B Stars. “B2B Stars simplifies corporate reputation management, providing SMBs with an all-in-one platform that makes it easy for businesses to find verified information, get discovered by potential clients, and qualify credible partners.”
Part of Expandi Group, a global leader in adtech, martech, and managed marketing services, B2B Stars was launched in Europe in 2024 to solve the challenge of finding and being found for companies searching for partners, clients, and suppliers. An intelligent alternative to today’s search tools that often produce outdated, unreliable, or incomplete results, B2B Stars offers an AI-powered search and ranking algorithm that provides B2B companies with the technology and data-driven insights that are standard in the B2C shopping experience.
“B2B Stars’ holistic approach, with its integrated platform that seamlessly combines a comprehensive business directory, a purpose-built search engine, and a sophisticated reputation management system, ensures businesses can make informed decisions based on transparent and trustworthy criteria,” said Mohamed Alaa Saayed, Senior Program Director & Fellow at Frost & Sullivan. “The platform’s emphasis on verified reviews and comprehensive reputation scores makes it a powerful asset for small and medium-sized businesses to gain access to a wealth of information that goes beyond traditional directories.”
The platform’s key features include:
- Free search access to the largest online directory of U.S. and Western European companies: The B2B Stars network includes over 95% of B2B companies with 10+ employees.
- Verified B2B reviews: B2B Stars’ AI engine finds and analyzes all B2B reviews available online, filters out consumer reviews, and provides an aggregated satisfaction score paired with an AI-generated company summary of highlights and lowlights.
- A growing corporate reputation score database: B2B Stars breaks away from conventional reliance on website traffic and content to deliver dynamic data that provides a more comprehensive view of the target market to inform decision-making. B2B Stars analyzes and scores a company’s reputation based on peer reviews, credit scores, and recognitions from industry analysts and employees.
“A strong corporate reputation is essential for business growth and profitability, but it can be difficult for smaller B2B companies to boost their corporate reputation with existing tools,” said Giuliana Berchicci, U.S. Director, B2B Stars. “B2B Stars provides SMBs a platform to cultivate their corporate reputation and leverage data to support their credibility and harness earned trust to drive long-term financial success.”
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