Metadata.io, the autonomous demand generation platform, won “Innovator of the Year” at LinkedIn’s Partner Connect North America event last month for their work with LinkedIn conversation ads. This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions.
An early adopter of the ad format, Metadata’s marketing team leveraged conversation ads to engage prospects with messages that were customizable to both the person and their position within the funnel. The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts.
Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.
“It is an honor to be recognized by LinkedIn’s Marketing Partner Program as 2020 North America “Innovator of the Year.” We’ve been developing solutions with LinkedIn and other B2B advertising platforms to provide our customers with the most effective way to drive revenue through digital advertising,” said Jason Widup, VP Marketing, Metadata. “Our work with LinkedIn Marketing Solutions shows the power of LinkedIn conversation ads and how we can bring new solutions into our platform with our LinkedIn integration and drive similar success for our own customers.”
Today, Metadata customers build audiences for conversation ads in the Metadata product, and then create their ads in the LinkedIn Campaign Manager to target the Metadata audiences. In the near future, customers will be able to launch and manage a complete conversation ads campaign directly from the Metadata platform.
In this past year, Metadata also introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. The company also offered additional functionality for customers including support for native LinkedIn targeting facets, custom fields for Sponsored Content and Lead Gen Forms, and the ability to launch video ads on LinkedIn that can dramatically increase conversion rates and lower CPL.
Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata.
Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible.
2020 was a banner year for Metadata with an oversubscribed Series A and ranking as No. 233 in the Inc. 5000 Fastest-Growing Private Companies in America Annual List. The company reported an impressive growth rate of 1869.18% revenue growth over the past three years. It also announced a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category.
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