Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, today announced a partnership whereby Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.
With a vast roster of more than 40 iconic and world-renowned brands, including Reebok, Forever 21, Aéropostale and Eddie Bauer, Authentic’s digital platform is powered by more than 200M consumer data files. In partnership with Amperity, Authentic will look to activate data from multiple online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care, to create unified customer profiles.
“We strive to provide the most optimal shopping experience for our consumers, and having a clean data foundation is essential,” said Adam Kronengold, Chief Digital Officer, Authentic. “Amperity’s platform allows us to resolve identities at scale across our portfolio and leverage data to inform brand and business development decisions.”
Amperity brings together Authentic’s diverse consumer data to enable 360 unified view and comprehensive understanding of its brand consumers to enhance each brands’ digital engagement strategy.
“Authentic has amassed a vast and loyal customer base, spanning more than 40 renowned brands,” said Barry Padgett, CEO at Amperity. “The reality is that there are many CDPs, but not all of them are created equal. We’re honored Authentic has chosen our platform to help them to deliver personalized experiences for every individual customer, driving engagement and retention to unprecedented levels.”
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