Calgary based entrepreneur, Arti Modi, has been nominated for the 2021 KPMG Entrepreneur of the year award.
“Thank you to KPMG and the Canadian National Business Awards. Fintech is a personal passion of mine and I accept the nomination with gratitude and appreciation,” says Arti.
Arti has been involved in a multitude of aspects within the world of Marketing and Technology during the past few years and has thrived in the digital marketing field for the FinTech space within the Auto, Debt and Personal Loans for multiple online platforms. Her efforts lead directly to over 50,000 people applying for a loan every month through various North American wide web platforms, leads, which in turn end up at a lender or financer to ensure that applicant gets the service they were looking for.
In today’s economy, digital customer acquisition is crucial for companies, lenders, and financers to obtain lead flow. To push the economy forward, the country needs more people like Arti. Arti’s focus revolves mainly on how the consumer will click on the actual advertising or web funnel that they see online, and how that customer journey turns into a strong lead and eventual sale for the business. This type of approach is an actual science, with data analytics, consumer behavior, customer retention, user experience and user interface metrics as a large part of the process. This is not easy by any means, and the skills that Arti reflects are rare and in high demand in the Fintech & Digital optimization industry.
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