Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, announced today that it has partnered with private equity firms Go Capital and Station Partners to lead a new B2B marketing and communications agency platform.
Arketi Group specializes in helping technology organizations worldwide generate revenue and drive growth through intelligent strategy, public relations, messaging, branding, and demand generation. For more than two decades, the agency has established itself as the communications partner of choice for companies spanning mid-market to the Fortune 100.
Partnering with Go Capital and Station Partners accelerates Arketi Group’s growth strategy and positions the agency as the platform leader in a new network of best-in-class B2B technology digital marketing and public relations firms. This will provide added resources and offerings to clients, further aligning Arketi as a technology company’s strategic marketing and communications support for every business milestone.
“At Arketi, we’re focused on enabling every marketing communications professional –inside our company and outside our walls – to realize their potential. Our partnership with Go Capital and Station Partners helps us build on that mission,” said Mike Neumeier, APR, Arketi Group co-founder and CEO. “This strategic investment in our agency will fuel our expansion into new verticals and services for clients, while also strengthening our bench of experts and creating new advancement opportunities for our team.”
Both Go Capital and Station Partners specialize in long-term investments with innovative, high-growth businesses across industries.
“Our firm invests in companies that are values-driven and forward-thinking. From their people to their processes, Arketi is the exemplification of that,” said Chris Duggan, managing partner at Go Capital. “We look forward to working alongside Mike and Arketi’s senior leadership team to build on the successful foundation they’ve cultivated.”
“Arketi has what it takes to anchor a platform of industry-leading digital marketing and PR agencies,” said J. Ryan Kelly, managing partner at Station Partners. “Their team innately understands the nuanced challenges of B2B technology companies and has become a North Star in their industry for their integrated and results-first approach to communications. We are proud to partner with Arketi as they embark on this new stage of growth.”
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