Arcitecta, a creative and innovative data management software company, announced that its Mediaflux® Real-Time is an Asset Management and Playout winner in the 2025 NAB Show Product of the Year Awards. This official awards program recognizes some of the most significant and promising new products and technologies showcased by exhibitors at the NAB Show.
Ideal for live sports, broadcast, hybrid production environments and more, Arcitecta’s Mediaflux Real-Time provides unparalleled production workflow speed, flexibility and efficiency gains. It supports real-time editing, removes workflow bottlenecks and enhances remote collaboration, enabling faster content delivery and seamless media management.
By eliminating bottlenecks and delays, Mediaflux Real-Time empowers teams to work faster and smarter, delivering powerful capabilities:
- Edit anywhere: No longer tethered to event locations, editors can access growing files from any site, enabling real-time collaboration across multiple locations.
- Fast turnaround: Remote editors can create highlight reels or edit live footage almost instantly, dramatically cutting post-production time.
- Smoother workflows: Content can be played back in real-time across sites and be reviewed as it is rendered, ensuring faster workflows and higher productivity.
“NAB is proud to recognize the industry’s top work driving a remarkable range of solutions opening new frontiers and shaping the future of content creation, distribution and monetization,” said Eric Trabb, senior vice president and chief customer success officer at NAB. “Congratulations to Arcitecta on earning the 2025 NAB Show Product of the Year Award for its Mediaflux Real-Time — a breakthrough solution transforming a pivotal stage of the content lifecycle and empowering storytellers to meet today’s challenges while shaping the future of media.”
NAB Show Product of the Year Award Winners were selected by a panel of industry experts in 16 categories and announced in a live awards ceremony at NAB Show on April 8.
Click here for more information about the 2025 NAB Show Product of the Year Awards.
Resources
- More on Mediaflux Real-Time for workflow acceleration and remote collaboration
- More on Mediaflux, a Data Management Platform
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