Apple and Salesforce today announced the launch of two flagship apps from the #1 CRM worldwide:
- The redesigned Salesforce Mobile App and the new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPad-OS.
- There was also an announcement of the next-generation Salesforce Mobile SDK that enables developers to easily create and deploy native applications for iPhone and iPad on the Platform of Salesforce. At Dreamforce 2018, Apple and Salesforce announced a strategic partnership.
The Vice President of Product Marketing for Apps, Markets and Services at Apple, Susan Prescott, stated that “Working together, Apple and Salesforce have helped hundreds of businesses and millions of developers transform the way they work. With brand new Salesforce Mobile apps exclusive to iOS and iPadOS, and an enhanced SDK that supports the latest advancements in Swift, Apple together with Salesforce offers strong customer privacy, powerful multitasking and great user experience in business on iPad and iPhone.”
Bret Taylor, President and Chief Product Officer, Salesforce said “With Salesforce Mobile, Salesforce and Apple are empowering sales, service and marketing professionals on the go to deliver game-changing customer experiences, powered by AI. And, millions more can now skill up for free, anytime and anywhere, to learn in-demand skills and fill the jobs of today and tomorrow with Trailhead GO.”
At Dreamforce 2019, Apple and Salesforce are delivering:
- The Salesforce Mobile App is now powered by AI and reimagined on iOS: Salesforce has redesigned its flagship mobile CRM application completely to deliver a powerful new user experience empowered by Einstein, with advanced analytics and features exclusive to iOS, such as shortcuts for Siri and Face ID. Now every individual can run their business on mobile in a manner that is conversational and smart leveraging the power of Siri and Einstein Voice Assistant to add tasks, take notes and update their CRM quickly.
- Trailhead GO, the first-ever mobile app for Trailhead, exclusive to iOS and iPad-OS: Trailhead is free online learning platform of Salesforce which is used by millions of Trailblazers to learn for the jobs of present and future. With Trailhead GO, learners will now have access anywhere and at anytime to more than 700 modules covering in-demand business and tech skills, including trails like to get started with iOS App Development teaches developers at any level to learn, how to build native apps. Developed on Swift using Salesforce’s Mobile SDK, Trailhead GO supports Handoff in addition to Accessibility features like VoiceOver and Magnifier; iPad-OS features also involve Split View which will be used for multi-tasking and Picture-in-Picture for video courses.
- The new Salesforce Mobile SDK is optimized for Swift and iOS 13: The Mobile SDK of Salesforce includes support for the latest advancements in iOS 13, iPad-OS and Swift, which involves Swift UI and Package Manager and helps in easier compiling and distribution of code. The new SDK will enable over six million Salesforce developers to quickly build and deploy native Salesforce apps for iPhone and iPad. The SDK has already been utilized by many businesses to focus on what they do best and provide a superior customer experience.
Apple CEO Tim Cook will join co-CEO Marc Benioff of Salesforce for a fireside chat at Dreamforce 2019 on Tuesday, November 19, 1:30 p.m. PT at Yerba Buena Theater.