Amendola announced today that it has won a 2022 Bulldog PR Award in the Best Thought Leadership category for its HSBlox campaign, solidifying the company’s reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR Awards, which celebrate the best and brightest corporate communications and PR efforts, honored Amendola with a Bronze award for a campaign it developed to increase awareness of HSBlox in the value-based care (VBC) space.
The overarching goal of the campaign was to communicate the challenges of VBC models and the ways in which HSBlox uses contract modeling, network build-out, contract administration, permissioned data exchange and payment technologies to integrate traditional medical networks with non-medical ones (i.e., social services agencies, community-based organizations) to bring VBC administration to fruition. Amendola set on a course of creating third-party references by engaging industry analysts and media outlets. The firm researched top healthcare industry analysts, reporters and publications covering VBC, social determinants of health (SDOH), and health equity. Amendola then built a weekly cadence of media campaigns, alternating among proactive, issues-based pitching; HSBlox news; and thought leadership.
Amendola drafted pitches and contributed content that added new elements to the media and analyst coverage over the last few years. For example, while most coverage focused on the need to address SDOH in VBC program models, fewer articles discussed the challenges of incorporating digitized unstructured data in a way that made it part of a patient’s entire medical record for whole-person health. Lastly, Amendola pitched briefings with top analyst firms covering VBC and the payer markets.
The campaign secured 17 briefings with eight different analyst firms over a 10-month period. Those briefings resulted in four analyst reports or blog posts, 19 pieces of vendor-neutral contributed content, and five podcast appearances.
“We are proud to be recognized for the hard work that our team put into executing this brand awareness campaign,” said agency CEO, Jodi Amendola. “Our PR initiatives enabled HSBlox sales leaders to leverage the earned content created by the campaign to escort prospects through the sales funnel and underscore the importance of the digital infrastructure needed to successfully achieve VBC models.”
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