AlphaGraphics, a leading franchisor of printing and marketing solutions, announces the formation of a new National Programs Team. This team will drive the expansion of AlphaGraphics’ services with an innovative technology platform that helps multi-location franchises and businesses maintain brand consistency across all locations.
Leading this team is Jon Visser, VP of National Programs, an accomplished F100-trained executive with extensive global experience in sales, operations, finance, and marketing across a variety of industries including CPG, nutrition and wellness, and health and beauty. Additional key members of this new team include Fabiola Alamos, Marketing Manager, who boasts eight years of experience in building marketing and sales programs, and Ruth Ropp, Product Manager, who brings seven years of experience leading an array of technology-related projects. Plus, with over 20 additional support team members, the National Programs Team will leverage the national AlphaGraphics footprint and capabilities to deliver customizable, on-brand, and locally produced marketing solutions through one technology platform, offering a consolidated service via a single supply chain network to larger contracted customers at both the national and regional levels.
The new platform, agEnterprise, will assist major national brands in maintaining marketing consistency while allowing for customization and reduced costs. By producing materials near the point of use, businesses can minimize logistical expenses and reduce their carbon footprint. There isn’t any other platform that offers these features across multiple markets, making agEnterprise an ideal technology solution for both national and enterprise customers.
“This is an exciting time for AlphaGraphics as we launch the National Programs Team,” said Visser. “Our goal is to revolutionize the way multi-location businesses manage their brand assets, ensuring consistency and quality across all touchpoints. With our talented team and the innovative agEnterprise platform, we are poised to deliver unparalleled value and efficiency to our clients, helping them achieve their marketing goals with greater ease and precision.”
The selection process for the team was extensive, involving technical skill tests, written assessments, and interviews to test expertise in e-commerce and technology and ensure a cultural fit. This meticulous process ensures that the team is composed of skilled professionals who align with AlphaGraphics’ values and standards. While AlphaGraphics continues to pursue external hiring, the brand is equally dedicated to nurturing and developing internal talent. The goal is to achieve a blend of both internal and external hires, fostering a dynamic and balanced team.
“At AlphaGraphics, we understand the critical role of brand consistency in driving business success,” said Ryan Farris, CFE, President and COO of AlphaGraphics. “We have the utmost confidence that the National Programs Team will provide solutions and shape the future of brand management by empowering businesses and amplifying their presence and impact like never before.”
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