Minnesota-based marketing agency Aimclear today announced the hiring of veteran marketing technologist Michelle Robbins as the vice president of product innovation. Robbins is a prominent marketing industry leader with an extensive background in marketing-specific technology and has led significant innovation that aligns marketing technology, reporting, channels, and analytics. She will be situated in Los Angeles and officially begins at Aimclear October 1.
Robbins spent the past 11 years in senior leadership roles at Third Door Media, including senior vice president of marketing technology & content, and editor in chief. In her new role at Aimclear, Robbins will lead critical initiatives related to data and marketing technology operations, with a specific focus on data science. As vice president of product innovation, Robbins will help elevate the agency’s capabilities across its services, tapping data and technology to support client strategy, program execution, and reporting.
Aimclear has been a noted digital marketing innovator for more than 12 years. In that time, it has driven significant advancements in digital marketing overall. In recent years, the company has been a leading pioneer at the intersection of marketing and data operations. Robbins’ engineering pedigree encompasses PHP, SQL, Python, CSS, HTML, and JavaScript. These essential martech disciplines are foundational for the kind of innovation needed to drive today’s advanced digital marketing programs.
Marty Weintraub, Aimclear founder and creative director said that “Michelle is a brilliant mix of technology pro and marketing superstar. Having her join our team on the heels of us elevating Susan Wenograd to chief marketing officer earlier this month provides an extraordinary alignment of some of the top minds in our industry. Our clients are in for a great ride with the innovation we’ll be driving as we move toward 2020.”
Michelle Robbins said that “I’ve known Marty Weintraub and have enjoyed deep connections with Aimclear for many years, so this is really a seamless and logical transition in my career. There are significant opportunities to use technology, machine learning, and marketing strategy in bold new ways for our clients. Aimclear has a terrific mix of innovative, young, no-holds-barred marketers alongside some extraordinary industry veterans – all learning from one another. I’m excited to join such a dynamic team and an agency that has been a leading force in marketing since it was founded.”
Robbins will join fellow Aimclear executives Weintraub, Wenograd, and Mark Traphagen at the upcoming Pubcon conference in Las Vegas as conference presenters and keynoters. She will represent the agency at several other speaking engagements and media appearances over the next three months.