The Automotive Industry Action Group (AIAG) – the largest global association driving supply chain efficiency in the mobility industry – has hired Bianchi Public Relations, Inc. as its public relations (PR) agency.
P. Matthew Pohlman, CEO of AIAG, and James A. Bianchi, APR, president of Bianchi PR, made the announcement. Terms of the agreement were not disclosed.
AIAG provides a neutral, legal, non-competitive forum for all mobility value chain participants to actively create innovative solutions to common supply chain issues, developed by the industry, for the industry
“AIAG is the leading mobility association where companies work collaboratively to drive down cost and complexity throughout the global supply chain and we wanted a PR partner that was just as immersed in the mobility space as we are,” said Pohlman. “We look forward to partnering with Bianchi PR to communicate our mission and vision in this ever-evolving industry.”
As the PR agency for AIAG, Bianchi PR will provide earned media, media relations and thought leadership support across the automotive and mobility sector.
“We worked with AIAG for seven years from 1995 to 2002 on numerous supply chain initiatives, including the Automotive Network eXchange (ANX), Y2K, EDI, and the Manufacturing Assembly Pilot (MAP) study in 1996 that showed how the industry could save billions of dollars through better communication,” Bianchi said. “So, it’s great that more than 20 years later we will be working together again to re-introduce AIAG and its key areas of expertise – corporate responsibility, quality and supply chain – to the industry.”
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