Advertising & Promotion

Business News
Advertising & Promotion, Mobile Marketing, Search & Social Advertising

Barometric® Raises the Bar for Measurement of Print Media Advertising

Holistic measurement and tracking solution opens up new visibility within legacy marketing channel NEW YORK–(BUSINESS WIRE)–Barometric, MRC accredited provider of … 0
Mobile Marketing
Advertising & Promotion, Mobile Marketing

OpenX Expands Mobile and Video Product Leadership Team

OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony Mobile and video growth … 0
Native Advertising
Advertising & Promotion, Native/Content Advertising

TripleLift and White Ops Partner to Fight Fraud in Native Advertising

TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange … 0
Thinknear announces the release of Geolink
Advertising & Promotion, Mobile Advertising, Mobile Marketing

Thinknear Launches Geolink, First Self-Serve Mobile Advertising Platform

Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes … 0
ad revenues nearly $27 billion
Advertising & Promotion, Business, Display & Programmatic Advertising

Google posts $31.1B in total revenue, beats the expectations

The company reported nearly $27 billion in ad revenues. Google parent Alphabet Inc. has announced financial results for the first … 0