AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that it has been named “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards. The Digiday Technology Awards honor companies that are modernizing media and marketing.
AdTheorent is a digital media platform with transformational privacy-forward methods to execute high-performing programmatic digital advertising campaigns for brand and agency customers. Rather than focusing on targeting user IDs, AdTheorent uses advanced data science and machine learning to score ad impressions based on the statistical likelihood that serving ads on such impressions will yield desired campaign business goals. AdTheorent builds custom machine learning models for each campaign goal and deploys them to the platform for automated execution and optimization. In addition, AdTheorent’s groundbreaking algorithm-based and ID-independent audience targeting solution has re-conceptualized what a targetable digital audience can be, leveraging advanced algorithms – not user IDs – to focus campaign delivery within each advertiser’s desired target audience while driving performance. AdTheorent’s privacy-forward approach to digital advertising and its ability to drive superior performance for advertisers sets the company apart from others in the industry.
“AdTheorent’s media-buying platform is premised on advanced data science and machine learning solutions, and the result for advertisers is better performance – measured by return on ad spend – as compared to other programmatic platforms,” said Jim Lawson, CEO of AdTheorent. “We are honored to win the Digiday Technology Award for ‘Best Buy-Side Programmatic Platform’ and thank the judges for this recognition.”
The 2023 Digiday Technology Awards recognize companies that are exploring new technologies and adapting to meet the needs of the digital media industry. Digiday’s panel of industry-leading judges evaluated hundreds of entries to identify the companies or campaigns that clearly demonstrate success based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall. Digiday’s awards programs are some of the most influential in the industry.
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