Adlook, a next-generation brand growth platform, is pleased to announce that Viktor Zawadzki has been appointed as the Vice President of Platform Partnerships. Viktor transitions into this role following his successful tenure as Vice President of Sales for Western Europe.
Viktor brings a wealth of experience to his new position, having previously served as General Manager of APAC and EMEA at MediaMath, and as CEO of Spree7, a leading digital media consulting and programmatic implementation firm that was acquired by MediaMath. His deep industry knowledge and proven track record in fostering impactful partnerships will be pivotal as he leads the development, onboarding, and management of strategic alliances with industry-leading companies.
“Adlook has always sought out strategic partnerships to deliver significant value for advertisers,” said Zawadzki. “By combining the most advanced deep learning-based algorithm in the market with innovative tech solutions from partners, Adlook is moving beyond simple integrations and creating value-added offerings that set our platform apart. I’m excited to continue Adlook’s commitment to excellence in this new role and look forward to forging key alliances.”
In his new role, Viktor will leverage both new and existing relationships to continue delivering cutting-edge solutions that exceed client expectations and keep Adlook at the forefront of industry innovation.
“Viktor’s extensive industry experience makes him uniquely qualified to lead our strategic partnership initiatives,” said Mateusz Jędrocha, Chief Product Officer of Adlook. “His deep understanding of the industry and proven ability to foster impactful collaborations will be instrumental in driving the next wave of growth within the evolving open web ecosystem.”
To learn more about Adlook’s deep learning-powered and future-proof brand growth platform for marketers and agencies, visit www.adlook.com.
About Adlook
Founded in 2022, Adlook merges the art of advertising with the science of technology, drawing on deep learning to develop impactful and privacy-dedicated solutions. Catering to the world’s leading brands and advertising agencies, Adlook, through its cutting-edge DSP, provides tailored services designed for customised and outcome-based advertising solutions. These offerings align closely with diverse client needs, promoting marketing success and a positive digital ecosystem impact while prioritising user privacy.
As early adopters of Chrome’s Privacy Sandbox and the Protected Audience API, Adlook collaborates closely with Google to lead the shift towards a safer, privacy-focused advertising landscape. This collaboration and Adlook’s strategic role within the RTB House Group bolster its internet presence and ensure high standards of brand safety and creativity. Through innovation and dedication to privacy, Adlook navigates towards a cookieless world, aiming to redefine advertising standards.
Operating across the Americas and EMEA, Adlook integrates with 700+ publishers for a 95% internet reach. As a one-stop shop, it enhances campaigns in premium and broad contexts, securing guaranteed results for clients like Sanofi, Mars, and Heinz.
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