Adform, the most powerful and safe media buying platform built for game changers, announces the appointment of Jens Bargmann as Vice President of Retail Media. This marks a significant milestone for Adform, propelling it as a leader in this fast-developing field and driving growth across markets.
Retail media continues to be a lightning rod for advertisers and is expected to overtake linear TV in global spend this year. Jens will spearhead Adform’s capabilities by collaborating with premium retailers and delivering bespoke solutions that maximise performance. He will report to Stefan Sommer, SVP, Global Sales & Partnerships/DACH, who oversees the division.
Adform’s retail strategy addresses the growing pressure on brand-retailer relationships and the evolving consumer demands for personalisation and connected experiences. Its end-to-end, programmatic platform enables retailers to monetize inventory with minimal overhead, offering a uniform multichannel experience across display, video, native, Connected TV, DOOH and many more. This comprehensive approach helps stay competitive in a fragmented, multi-ID environment, ensuring real-time optimisation and data privacy.
With over 25 years of experience in digital marketing, Jens has a proven track record of leading high-performing teams across programmatic and retail media. He previously served as Director of Marketing Operations & Insights for Zalando’s Retail Media business (Zalando Marketing Services). Before that, Jens held senior roles at MediaMath, including Managing Director of Germany, Central/Eastern Europe, and Nordics, where he drove business development and customer acquisition across markets.
Jens, commenting on his appointment, said: “Retail media is the fastest-growing digital channel in the world, and Adform is in a prime position to make a game-changing impact. I’ve always admired Adform’s culture, people, and advanced technology. I’m thrilled to be now part of this innovative company as we cement strong relationships with retailers and pioneer new levels of performance.”
Stefan Sommer, SVP, Global Sales & Partnerships/DACH, Adform, commented: “Jens’ extensive experience, strategic insights, and proven leadership will be instrumental as we accelerate our growth in the retail media space. His expertise in driving revenue and delivering tailored solutions aligns perfectly with our mission to empower advertisers and retailers. We’re confident that Jens will play a key role in positioning Adform at the forefront of the industry, ensuring we continue to provide exceptional value and scale our strategy across key regions.”
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