Acosta, an integrated sales and marketing services provider, today stated that it has closed its previously announced acquisition of Premium Retail Services (Premium), a leading provider of tech-enabled retail merchandising, in-store sales and training, advanced analytics, and other purpose-built solutions for omnichannel retail.
The acquisition represents another step forward in Acosta’s ongoing commitment to providing an unmatched suite of progressive service offerings for its clients. With the acquisition complete, Premium has joined Acosta’s workforce for a combined 30,000 employees across North America. Both companies will continue to provide clients of both companies with the high quality of service and innovative solutions to which they are accustomed.
“We are pleased to complete this transaction and to formally mark the beginning of this exciting new phase for Acosta and Premium. At the core of both of our businesses is a commitment to serving our clients, and we are confident together we can blaze new trails in retail and deliver progressive solutions alongside exceptional service,” said Brian Wynne, CEO of Acosta.
“We’re thrilled to join Acosta’s great team and deliver on our combined purpose of connecting people with the brands they love,” said Brian Travers, co-President of Premium. Added Kevin Travers, co-President of Premium, “We look forward to getting ahead of trends and provide progressive solutions for the ever-evolving shopper.”
In the last year, Acosta has achieved sustainable and strategic growth through the acquisitions of Impact Group to bolster services for clients in emerging, natural, and specialty brands; and CORE Group to further strengthen its foodservice offering for clients. Premium provides complementary solutions, alongside those of Acosta companies Mosaic and ActionLink, across a multitude of categories.
Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News