ACKWEST Group, a leader in first-party data creation, announced its acquisition of J. Reckner Associates, Inc., a recognized authority in healthcare, consumer and sensory first-party data for over thirty years. This acquisition combines Reckner with ACKWEST Group’s advanced technology and data-driven solutions, establishing a stronger foundation for delivering reliable, actionable data that plays a pivotal role in guiding critical healthcare and business decisions.
Reckner specializes in providing insights data for the health and life sciences sectors with unmatched access to a diverse range of healthcare audiences. Their extensive network includes physicians, hospital executives, surgical centers and a rich variety of healthcare professionals across specialties. In addition to healthcare insights, the company offers in-person and sensory research for consumer product testing and exploratory concept development.
David Reckner, Reckner’s President, stated, “At Reckner, our commitment to excellence has always set us apart. Joining forces with ACKWEST Group represents a strategic milestone that combines our decades of experience with their modern approach to data solutions. Together, we are uniquely positioned to empower businesses with the crucial insights needed to drive informed decisions and improve outcomes.”
Hugh Davis, Co-Founder and Managing Partner of ACKWEST Group, commented, “We are immensely proud to welcome the talented team of over 150 professionals from Reckner to ACKWEST. Every team member brings deep industry knowledge, a wealth of expertise and passion, making them a perfect fit for our culture. We are excited about the future and the opportunities we will create together.”
“The addition of Reckner to our first-party data solutions enhances our ability to provide clients with a robust, validated source of health-related audiences. Customers will have access to physicians, professionals and decision-makers, empowering them to deliver impactful results that shape the future of healthcare,” said Keith Price, Co-Founder and Managing Partner at ACKWEST Group. “Equally important is our expansion into sensory research which aligns with our vision of capturing the essence of human experience to drive meaningful insights as the world moves towards AI,” he added.
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