Marketing was once all about brand awareness, getting your name out there but not anymore. Now it’s all about creating and sharing a compelling story. Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story?
We’ve seen marketing evolve over the years, and this year will transform the digital landscape even more. Jumping on the bandwagon won’t cut it; brands need to find and create meaningful trends. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact!
Video
Video is one of the most powerful digital marketing trends, and it is not only here to stay but lead the industry. Customers don’t like to receive scores of emails from your brand and read multiple paragraphs on social. But an appealing, relatable video has the power to stop them right in their tracks and pay attention.
If your marketing is not investing in video, it simply means you’re missing out on growth and bigger opportunities to boost revenue and brand loyalty.
Content
Content can work wonders if it’s personalized and tailored for each customer segment. When it addresses pain points that your customers struggle with constantly and conveys how your brand can solve the problem and make it all go away- there’s zero to little convincing your sales team needs to do. Your customers are ready to buy!
It’s a great way to generate new leads and move them down the funnel, boosting conversions. One gentle reminder- experiment with different forms of content in 2022 and repurpose your content.
Blogs work for you, great! How about converting them into videos and podcasts? If one of your posts was a hit, why not turn it into a long-form content piece?
Marketing Analytics
Analytics help marketers increase the effectiveness of digital campaigns and take a performance-oriented approach.
In 2022, marketing analytics is all about gauging customer behavior. The marketing funnel is on the verge of becoming obsolete- the buying process isn’t linear, and the customer journey is too twisted to attribute to a particular interaction.
Analytics help you optimize marketing- because if it’s all guesswork, what’s even the point?
Emails aren’t dead, but spamming is, for sure. Email marketing this year will be all about privacy, personalization, and marketing automation. It’s time to make marketing more inclusive.
It’s a great platform to connect with your customers and build robust relationships. With one of the best ROIs, emails can easily fit into your omnichannel strategy. But emails will see a major shift in 2022- from being a one-sided communication channel to becoming an interactive platform. Dynamic emails are already the rage!
And finally!
Marketing in 2022 should be about engaging and communicating with your customers and not solely obsessed with promotions. It has to be about the impact you’re making and how your customers are winning, and that will be a great yardstick to measure your success.
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