GlassHive, formally known as Honey CRM, today announced a partnership with Marketopia, a leading marketing and lead generation agency for the IT channel, which brings a holistic offering to technology businesses of every size by combining the scalable sales and marketing platform of GlassHive with Marketopia’s unique knowledge and award-winning marketing services.
“We are excited about this new opportunity,” says Rafael Sanguily, Vice President of Strategic Alliances at GlassHive. “It allows us to help partners create a complete solution for their brand, marketing, and sales efforts. Together, we can give IT companies great visibility to their marketing and sales performance with prescriptive, automated processes along with the data that illustrates how to make the correct adjustments to improve their marketing and sales results and grow their company – all in one solution.”
“Combining the powerful GlassHive platform with Marketopia’s best-in-class marketing, appointment setting, and sales training truly empowers technology firms to achieve their goals,” said Andra Hedden, Marketopia’s Chief Marketing Officer. “Marketopia is incorporating GlassHive into some of our programs to create affordable solutions for MSPs and VARs of all sizes. Now partners can execute an incredible library of polished marketing campaigns to get the leads they need then leverage the industry’s most comprehensive sales training to make the profit they deserve. Savvy vendors can also leverage Marketopia and GlassHive to increase channel sales by empowering their partners with a powerful combination of technology, marketing campaigns and sales training.”
This partnership combines the strengths of both companies to deliver enormous benefit to the channel:
- A scalable marketing platform
- Channel marketing and appointment setting – for MSP resellers and vendors
- Flexible Campaign Execution – From enabled self-service to full-service “done for you”
- Maximizing ROI through powerful marketing and sales training
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