Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced the appointment of David Cantrell as Executive Vice President of Brand Performance. Beginning May 1, Cantrell will lead the award-winning DMS Performance Ad Market in its continued growth.
With more than 20 years of experience in executive-level roles at digital advertising and ecommerce brands, Cantrell considers himself a “digital-first executive” known for developing and executing data-driven strategies and achieving strong, quantifiable results. During Cantrell’s tenure, revenue doubled at Lifescript, Inc. and tripled at LowerMyBills.com and ClassesUSA.com. Most recently, Cantrell leveraged his industry expertise, consulting with senior leaders and executives at startups and growth-stage businesses to define their growth strategies. In his new role at Digital Media Solutions, Cantrell will report to Fernando Borghese, Chief Operating Officer.
“I am eager to see David’s expertise, energy and passion combine to contribute to success across DMS,” commented Borghese. “David has been in the digital performance advertising space for decades, and his experience will bring new ideas to the table, ideas that we believe will accelerate our growth.”
Cantrell’s previous positions include Vice President of Digital Strategy at Cydcor, a customer acquisition and outsourced sales company, Executive Vice President of Revenue, Growth and Operations at Lifescript, an award-winning health website, and Vice President and General Manager of Operations and Sales at Experian Interactive Media. Cantrell earned a BA in Psychology from Harvard University and his MBA from the UCLA Anderson School of Management.
Amber Paul, Senior Vice President of Distribution, and Chris Pink, Senior Vice President of Sales, will report directly to Cantrell. “The DMS Performance Ad Market team is comprised of the best of the best,” said Cantrell. “I’ve known many of them for years, and I look forward to working more closely with them in my new role.”
DMS Performance Ad Market acts as a point of connection between leading advertisers and high-quality publishers, leveraging the latest tracking and quality assurance technology, proven conversion-enhancing optimization techniques and expert, one-on-one support to help advertisers and publishers achieve their advertising and monetization efforts. Earlier this year, the DMS Performance Ad Market was awarded the top spot on the mThink “Best CPA Networks for Advertisers and Merchants 2021.” The mThink Blue Book Global 20 Best CPA Network lists are based on evaluations by advertisers, merchants, affiliates and publishers within the worldwide performance marketing community.
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