TVadSync has recently announced the launch of its cross-channel, multi-touch algorithm, Smart Tune-In Attribution. It would help the clients to optimize the influence of integrated TV and digital drive on content viewing. TVadSync’s attribution modeling can help them calculate their incremental lift in conversion rates of brands’ TV spots as well as achieve maximum perfection in digital creative. This new algorithm would provide TVadSync to optimize and drive more views taking the aid of high performing cross-platform campaigns.
You can place different legacy attribution models like the last touch, first touch, position based, and time decay tend on a touchpoint in this Smart Tune-In Attribution. The benefit of this model is it considers all consumer paths to develop a complete picture of how each touch-point performs with the aid of machine-learning AI.
John McNicholas, Head of Product at TVadSync recently expressed in an interview, “With Smart Tune-In Attribution, TVadSync can ensure that campaigns take into account all the details that are pertinent to how TV viewers and mobile users move through the path-to-tune-in, when and where the flow needs to be improved and how to optimize the process for maximum engagement.” He further added, “Attribution modeling is a key area in which entertainment companies stand to make incredible gains, and TVadSync is making sure they can”.
The Smart Tune-In Attribution designed by TVadSync’s offers a major development for entertainment advertisers who wish to maximize audience engagement. TVadSync helps advertisers combine the emotive potential of the TV with the conversion opportunity of digital marketing to drive maximum ROI. Now, with the retargeting offer made by TVadSync, the brands can achieve higher results by retargeting the mobile devices of consumers who have watched the specific TV content at the same time. The brands can also gain precision on the working of their TV or digital spend and optimize their marketing.