Masterclassing has finally announced the shortlist for the Effective Digital Marketing Awards, 2018. There are a lot of major brands and agencies among the shortlisted ones and the winners of the same will be announced at the Awards Ceremony on 10th July 2018 in London.
The featured brands include Marks & Spencer, HSBC, 20th Century Fox as well as Dominoes. If by mistake you missed enrolling for these awards, the Mobile Marketing’s Effective Mobile Marketing Awards are still open for entries, with an Early Bird deadline of 13th July. Or else, if you are excited about the Awards Ceremony to be hosted in London, you can contact awards@masterclassing.com for getting more information on the Awards Ceremony. Also, below are the brands and agencies that have been shortlisted category wise.
Most Effective Search marketing campaign:
- Harvey Nichols and NMPi
- InsureandGo and Roast
- Mazda UK and Mindshare UK
- Posh Totty Designs and RocketMill
- Telegraph Media Group and Responsible Life
Most Effective Retail & FMCG Campaign:
- Curry’s PC World, Blue449 and GroundTruth
- Domino’s, Mobext and GroundTruth
- Gousto and StoryStream
- Marks & Spencer and Mindshare
- Pernod Ricard and IRI
- Timberland, Vizeum and GroundTruth
Most Effective Tech Platform:
- Smartology SmartMatch
- SpotX
- StoryStream Content Marketing Platform
- Yext
- YouAppi 360° Growth Marketing Platform
- Zapr Media Labs
Most Effective Travel & Tourism Campaign:
- Air New Zealand and Wayin
- Aruba Tourism Authority and Concept Farm
- Club Mahindra and Zapr Media Labs
- Rickshaw Travel and StoryStream
- Taiwan Tourism Bureau and NewBase Content
- Teletext Holidays and Yodel Mobile
Most Effective Social Media Campaign:
- 20th Century Fox and Mindshare UK
- HSBC UK and Mindshare
- Marks & Spencer and Mindshare (Christmas with Paddington)
- Marks & Spencer and Mindshare (Paid Social)
- The Open University (#iwas)
- The Open University (Brainteaser Month)
Most Effective Performance Marketing Campaign:
- East Midlands Trains and NMPi
- HSBC UK and Mindshare
- Marks & Spencer and Mindshare
- Playrix and Taptica
- Timberland, Vizeum and GroundTruth
- TOPSHOP and Awin
Most Effective Mobile Campaign:
- Curry’s PC World, Blue449 and GroundTruth
- Domino’s, Mobext and GroundTruth
- Kellogg’s and Mapp Media
- Star Plus and Zapr Media Labs
- Teletext Holidays and Yodel Mobile
- Timberland, Vizeum and GroundTruth
Most Effective Entertainment Campaign:
- 20th Century Fox and Mindshare UK
- Kindred Group and Adthena
- Star Plus and Zapr Media Labs
Most Effective Use of Data:
- L’Oréal UK and Ireland and Numberly
- Orange Poland, InMobi, Reprise Media and Initiative
- Marks & Spencer and Mindshare
- Telegraph Media Group and Fetch
Most Effective Programmatic Campaign:
- Glu Mobile and CrossInstall
- Nespresso Switzerland and Numberly
- Star Plus and Zapr Media Labs
- Telegraph and Fetch
- Wilko and Sociomantic
Most Effective Financial Services Campaign:
- HSBC UK and Mindshare
- Orange Poland, InMobi, Reprise Media and Initiative
- Telegraph Media Group and Responsible Life
Most Effective Automotive Campaign:
- Škoda and Mapp Media
- Mazda UK and Mindshare UK
Most Effective Influencer Campaign:
- Casumo and Kitty
- Fox and Mapp Media
Most Effective AR/VR Campaign:
- Cadbury and Blippar
- Orbital Media
Most Effective A.I. Solution:
- Adthena
- Clarabridge
- MarketMuse
Most Effective Video Campaign:
- Marks & Spencer and Mindshare
- 20th Century Fox and Mindshare UK
Most Effective Integrated Campaign:
- GumGum
- Three and Mindshare
Most Effective Content Marketing Campaign:
- Aruba Tourism Authority and Concept Farm
- Casumo and Kitty
- GumGum
- Telegraph Media Group and Fetch