ChurnZero, a real-time Customer Success platform, announces a partnership with Customer Success as a Service® provider, ESG, to offer a Digital Customer Success Starter Pack to their customer base.
Communication is essential to maintaining a healthy relationship with your end users, however some organizations might find themselves struggling to create or execute on a digital Customer Success strategy. To help ChurnZero customers who are ready to get started but might not have the team or the bandwidth to do so, ESG’s in-house Customer Success and Marketing teams will help create a custom plan along with production of digital assets martech news.
“Each ChurnZero customer receives a dedicated Customer Success Manager (CSM) that guides them through training to gain a deep understanding and full adoption of the entire platform,” says Abby Hammer, Chief Customer Officer at ChurnZero. “While our CSMs provide customers best practices for designing, implementing and scaling their Customer Success programs, sometimes we find they simply do not have the capacity to develop the assets needed to get started with a digital strategy, and that’s where we see ESG being able to provide a lift to customers who might find themselves in this circumstance.”
The ESG Digital Customer Success Starter Pack includes:
1) One-hour digital Customer Success maturity assessment
- Includes assessment readout and scorecard
2) Documented digital communication workflow(s)
- Onboarding stage workflows for up to four customer segments
- Full customer journey workflow for a single customer segment
3) Creation of up to ten digital assets in your ChurnZero instance
- Includes copywriting and one round of edits
- Can be used for any combination of email and/or in-app notifications
4) Up to two additional hours of digital Customer Success consulting
“Incorporating digital into your Customer Success strategy is a tremendously impactful and cost-effective way to improve the connection with customers. Without digital, unwanted distance can be created between company and customer, but many organizations fail to deploy because the construction takes time, focus, and expertise…a combo that can be hard to come by,” says Megan Macaluso, VP of Strategic Development at ESG. “By first assessing the state of your digital strategy, then creating the foundation for a successful deployment, the ESG team will enable you to utilize those critical digital channels. We are thrilled to work with the ChurnZero team and offer this service to their customers martech.”
ChurnZero customers who are interested in learning more about this offering should contact their CSM.