Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
Ben Kunz Promoted to Chief Strategy Officer of Mediassociates
Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been … 0Marketing Analytics, Performance & Attribution
Tracer Annoounced New Enterprise Partnerships and a New Appointment
Tracer, the leading enterprise data platform for marketing analytics, announced the appointment of Sarah Martinez as the company’s inaugural Chief Commercial … 0Marketing Analytics, Performance & Attribution
Underscore Marketing Unveils PINNACLE Planning Suite
Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our … 0Marketing Analytics, Performance & Attribution
Alembic appoints Gregory Kennedy as VP Marketing
Alembic, the leading AI-powered marketing analytics platform for enterprises, today announced the appointment of Gregory Kennedy as vice president of … 0Marketing Analytics, Performance & Attribution
Anyword Announces Gen-AI Performance Platform
Anyword, the leader in performance-driven AI solutions for marketers, announced the launch of Gen-AI Performance Platform, the first model-agnostic, cross-platform … 0Marketing Analytics, Performance & Attribution
Versium Announces REACH APIs Now Available in AWS Marketplace
Suite of data enrichment and cleansing tools can now be purchased directly through AWS Marketplace in a flexible, pay-as-you-go model0Marketing Analytics, Performance & Attribution
Marketeam.ai Launched Maya, the AI Brand Analyst Agent
Marketeam.ai, the pioneer behind the world’s first proprietary LLM developed specifically for the marketing domain, is thrilled to announce the … 0Marketing Analytics, Performance & Attribution
Alembic Expands C-suite Leadership with Abby Kearns as CTO
Alembic, the leading AI-powered marketing analytics platform for enterprises, announced the appointment of Abby Kearns as Chief Technology Officer (CTO). … 0Marketing Analytics, Performance & Attribution
Haus secures additional financing from 01 Advisors; new product unveiled
Marketing measurement is an age-old problem: How does a brand know what’s working?, Haus is announcing $20M in additional financing led by 01 … 0Marketing Analytics, Performance & Attribution
C5i Announces Acquisition of Analytic Edge
AI & Analytics company, C5i, has fully acquired Analytic Edge, a premier provider of AI-based Marketing Analytics solutions. Founded in 2015, Analytic … 0Marketing Analytics, Performance & Attribution
Gigasheet for Databricks Simplifies Data Access for Business Users
Gigasheet announced its latest enterprise solution for organizations leveraging Databricks, enabling business users to perform data exploration and analysis with … 0Marketing Analytics, Performance & Attribution
Audience Town Launches Analytics for Home Builders to Track Ad Sales
Audience Town, the marketing analytics platform for real estate, announced the launch of a new paid search analytics functionality. For … 0Marketing Analytics, Performance & Attribution
PacSun Adopts Census Embedded in SoundCommerce
Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the … 0Marketing Analytics, Performance & Attribution
Arcalea expands on Australia Through Partnership with CRM Strategy
Arcalea, a leading global innovator in marketing analytics, today announced its strategic expansion into the Australian market in partnership with CRM … 0Marketing Analytics, Performance & Attribution
Analytic Partners welcomes two new experts to grow Commercial Analytics
Analytic Partners welcomes Tina Moffett and Jason McNellis to their growing team, further advancing their commitment to empowering … 0Marketing Analytics, Performance & Attribution
LILT announced the launch of AI Analytics
LILT, the leading AI solution for enterprise translation and content creation, today announced new product releases including AI Analytics and … 0Marketing Analytics, Performance & Attribution
Comscore and Kochava announced partnership
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data … 0Marketing Analytics, Performance & Attribution
Netskope boosts Google Workspace for secure productivity
Netskope, a leader in Secure Access Service Edge (SASE), today announced that it has joined the Google Workspace Security Alliance … 0Marketing Analytics, Performance & Attribution
AI enhances retail, wholesale loss prevention
In a recently published industry blueprint, Info-Tech Research Group explains the transformative potential of AI to revolutionize loss prevention strategies … 0Marketing Analytics, Performance & Attribution