IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28 martech news.
The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable Single Customer View martech.
“Every marketer agrees that personalized experiences and journeys are the key to success in today’s competitive markets,” says Ed Marsh, CRO of IntentData.io, Inc. “And nearly everyone will tell you in confidence that it’s a fantasy. Except it doesn’t need to be. With the right data and tools it’s possible to anticipate buyers’ journeys and hyper-personalize at scale.”
Optimizing third-party intent data for personalization and orchestration is built on two elements; the data stack and the customer data platform.
Marsh’s presentation will cover both. Starting with intent data types and definitions, he’ll help attendees visualize how information from around the entire web can supplement known and anonymous first-party data, and how BlueVenn’s Unify software can stitch the right data together into a robust single customer view.
Next, he’ll explore interpreting the insights from individual contact golden records and aggregated account perspectives. Contact level™ third-party intent data often provides details on stage in buying journey, buying team members and competitive challenges. BlueVenn’s Engage powers an analysis engine to help teams segment and anticipate individual and collective ABM buying journeys at scale.
Finally, the group will learn about complex orchestration using traditional and newer marketing and sales approaches including competitor event targeting, paid social nurturing via custom audiences, sales acceleration cadences and even personalized chatbot experiences.
Ben Knight, President of BlueVenn USA says “We’re excited to welcome Ed and IntentData.io to share best practices as they’re actively being written around the integration of customer data platforms and intent data. The uniqueness of their data, and the power of our CDP offer an amazing opportunity for savvy digital marketers.”
Companies interested in attending the BlueVenn Summit can register here.
About IntentData.io
IntentData.io, Inc. is a woman-owned marketing technology firm that provides third-party intent data to enhance clients’ demand generation and support account-based marketing (ABM). Through a suite of intent data and activation services, IntentData.io closely aligns companies’ sales and marketing departments, by offering tailored intelligence pertinent to both. Specifically, IntentData.io provides individual level contact details and granular context, based on competitor and industry engagement. Visit us at IntentData.io. and connect with us on twitter.com/IntentData_io, linkedin.com/company/intentdataio, facebook.com/IntentData.io and instagram.com/intentdata.io/
About BlueVenn
BlueVenn provides marketers with all the analytics, predictive insight and omnichannel marketing automation capabilities they need. Powered by its Customer Data Platform, it works to create a real-time Single Customer View of every customer touchpoint, to help businesses utilize advanced segmentation, analytics and personalization to improve the customer experience and achieve acquisition and retention KPIs. More than 400 brands around the world use BlueVenn’s omnichannel marketing and Customer Data Platform solutions and BlueVenn has five offices, located across the US, UK and France.