Anthrologic, a new firm founded by seasoned marketing technology and data experts, officially launches with a mission to help the world’s largest brands modernize their marketing ecosystems through the power of AI. Led by founders Tyler Pietz (CEO), Adrian Domek (COO), and Alex Gwin (CGO)—all veterans of top-tier marketing and technology firms—the Anthrologic team brings decades of hands-on experience tackling complex marketing challenges for Fortune 500 brands.
Real Marketing Value Is Going To Come From AI Agents, Not Chat Windows
As CMOs and marketing leaders grapple with how to leverage AI effectively—facing choices between costly moonshot experiments or doing nothing out of uncertainty—Anthrologic provides a pragmatic path forward. Instead of one-size-fits-all technology solutions or lofty strategic theories, Anthrologic blends operational know-how with deep data and technology expertise to design tailored AI strategies that cut through hype and actually deliver value.
“In attempting to navigate AI with legacy partners, many of the brands we’ve spoken with have found themselves down of one of three paths: chasing ill-defined AI programs that are over-budget and behind-schedule; running underpowered experiments to ‘check the box;’ or simply paralyzed by indecision,” says CEO Tyler Pietz.
“Anthrologic is here to break that cycle. We help brands identify what to automate, where to augment human decision-making, and what’s best left untouched. It’s not about replacing people—it’s about freeing them to focus on creativity and strategy while AI handles the repetitive, tactical grind.”
Uniquely Positioned to Deliver Results
Anthrologic’s edge lies in its team’s extensive background navigating the intersection of marketing, data, and technology within large organizations. Unlike traditional consultancies that lack hands-on marketing execution experience, or software vendors focused solely on maximizing sales of their own products, Anthrologic offers a balanced approach that actually delivers on promises and puts the client’s interests first. Its services include:
- Advisory Services: Identifying targeted opportunities to use AI for cost savings and growth.
- Solution Design & Deployment: Implementing custom, integrated solutions that fit seamlessly into existing marketing workflows.
- Custom Agent Development: Building specialized AI agents and models tailored to individual brand needs.
This approach ensures clients spend less time wrestling with clunky systems or deploying half-baked experiments and more time delivering better consumer experiences and driving stronger ROI.
Positive Early Market Response & Key Partnerships
Anthrologic is already partnering with forward-thinking companies that share its vision for elevating modern marketing through data and AI.
“At GrowthLoop, we’re closing the loop between people, data, and AI to unlock true marketing impact. By combining our AI-powered marketing platform with Anthrologic’s strategic guidance, we’ll strengthen that vision,” said David Joosten, co-founder at GrowthLoop. “Together, we provide tailored solutions that transform how brands engage their audiences — by executing truly personalized campaigns, understanding how marketing activities impact business outcomes, and accelerating campaign improvements and growth.”
Additionally, Anthrologic is collaborating with Snowflake, the AI Data Cloud company, to help joint customers harness real-time insights with minimal complexity.
“Retail and consumer brands today demand a scalable data infrastructure that can power advanced AI initiatives,” said Jim Warner, Global Field CTO, Retail & Consumer Goods at Snowflake. “By teaming up with Snowflake, Anthrologic can bring the power of the AI Data Cloud to marketing teams—enabling them to innovate faster, simplify operations, and unlock new levels of personalization.”
Real-World Impact
Anthropologie, a leading retailer, has already seen immediate benefits from working with Anthrologic:
“They’ve been a standout partner, exceeding our expectations with practical, tailored recommendations that we can put into action immediately,” says Barbra Sainsurin, Executive Director of Brand & Digital Marketing at Anthropologie.
“Their expertise has given us sharper insights and greater confidence at the intersection of marketing, data, and AI in just a few months—more than we’ve seen in years.”
Looking Ahead
With a launch date of January 15, 2025, Anthrologic is poised to help brands unlock the full potential of AI. Through strategic automation, data-driven decision-making, and streamlined operations, Anthrologic aims to reshape the landscape of modern marketing—delivering results that impress consumers, delight CMOs, and empower teams to focus on what truly matters.
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