Brand Engagement Network, Inc. (NASDAQ: BNAI) (“BEN” or the “Company”), a global provider of conversational AI solutions, and Cataneo GmbH (“Cataneo”), a Munich-based media technology company, today announced a collaborative pilot program with Vybroo and Grupo Siete aimed at modernizing Mexico’s radio advertising landscape.
“Radio continues to be one of Mexico’s most impactful media platforms. Through this collaboration, we are deploying AI-driven tools to deliver more effective solutions for advertisers while enriching the listener experience,” said Paul Chang, CEO of BEN.
By combining BEN’s trusted AI technology with Cataneo’s MYDAS platform, radio stations could benefit from streamlined advertising workflows, driving engagement, and enhancing the overall listener experience across Mexico’s radio market.
“Automation is transforming the efficiency of media operations. Through the MYDAS platform, advertisers working with Vybroo and Grupo Siete can manage campaigns in real-time, optimizing placement and driving greater engagement,” said Renato Rocha Pinto, CEO of Cataneo.
Vybroo, a prominent Mexican radio broadcasting network, and Grupo Siete, a well-established media organization with over 47 years of experience, intend to pilot the program in key markets, including Mexico City, Culiacán, Mazatlán, and Guasave. The program will offer AI-driven solutions for ad placement, inventory management, and campaign optimization, providing advertisers with tools for greater efficiency and precision.
BEN’s AI enhances consumer engagement through personalized, interactive content, while Cataneo’s tools optimize real-time ad management. This pilot and BEN’s earlier announcement on its intent to acquire Cataneo demonstrates the commitment to advancing AI-driven solutions for targeted industries including media platforms.