At the precipice of the Black Friday/Cyber Monday shopping boom, a Portugal-based adtech startup, CATCH, announces the launch of the “Customer Activity Technology” solution for efficient web analytics and customer engagement. The new product aims to help e-commerce businesses and travel merchants enhance the efficiency of marketing campaigns and attract more paying customers through precise audience segmentation, bot traffic detection, and activation of look-alike audiences.
Black Friday and Cyber Monday remain among the highest sales days for online retailers throughout the year, with almost 300 million sessions recorded during Cyber Five in 2023. Together with increased interest from shoppers, e-commerce platforms experience a spike in automated login activity detected to have grown 251%.
In such conditions, the ability to accurately detect and categorize traffic sources is a crucial factor, responsible for the effectiveness of audience segmentation and building successful marketing strategies. CATCH recognizes bot traffic with over 93% accuracy, filtering the website activity using a combination of independent parameters. This allows identifying true user activity, without violating the General Data Protection Regulation and other data protection policies. As a result, the solution provides businesses with actionable audience segmentation insights, enabling them to launch effective targeting campaigns.
“Today’s bots are more sophisticated than ever, impacting the accuracy of marketing campaigns and waste of valuable resources,” said Evgenii Kuznetsov, Founder of CATCH and Commercial Director of 2ql Corp. “We’re giving businesses the tools they need to regain control of their analytics and make data-driven decisions with confidence”.
Moreover, the solution offers advanced targeting features such as look-alike traffic models and smart audience retargeting. Businesses can expand and engage with their true audience effectively, reducing costs and improving conversion rates across cost-per-action (CPA), cost-per-lead (CPL), and cost-per-sale (CPS) models.
CATCH is a performance-oriented solution, which generates revenue after the sale has been made, which allows businesses to use marketing budgets more effectively.
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