Zaelab, the leading digital transformation provider for business-to-business (“B2B”) companies, is pleased to announce the acquisition of Trellis, Inc. (“Trellis”), a B2B-focused digital commerce and marketing solutions agency. This strategic acquisition further strengthens Zaelab’s ability to deliver comprehensive, full-service digital solutions to its growing global client base.
The acquisition bolsters Zaelab’s service offerings across several key dimensions. With Trellis’ deep expertise in Direct-to-Consumer (“D2C”) and Marketplace channels, Zaelab will now have the enhanced capability to support B2B organizations across all major sales channels—including B2B, D2C, and Marketplaces. This expansion empowers Zaelab’s clients to meet their customers wherever they do business, enabling a seamless and unified digital experience.
Additionally, Trellis brings robust User Experience (“UX”) and Digital Strategy practices into the Zaelab fold, further complementing Zaelab’s existing strengths in B2B eCommerce and digital transformation. Trellis also adds new platform capabilities to Zaelab’s portfolio, including expertise in Shopify, BigCommerce, and Adobe Commerce, providing clients with more flexibility and options to drive growth and success.
The acquisition furthers Zaelab’s mission to help B2B organizations modernize their selling experiences and future-proof their operations.
Zaelab CEO Evan Klein commented on the acquisition’s strategic impact: “As we continue to see significant shifts in buyer behavior across the marketplace, it’s more evident than ever that B2B organizations need partners who truly understand their business and can drive end-to-end transformation. With the addition of Trellis, Zaelab solidifies its position as the leading end-to-end provider of B2B digital transformation solutions.” “We are thrilled to be part of Zaelab,” said Isaiah Bollinger, CEO of Trellis. “Our shared vision and complementary strengths will enable us to set a new benchmark for modern B2B selling experiences.”
Zaelab’s acquisition of Trellis unlocks new opportunities for the Company to drive innovation and deliver cutting-edge solutions that empower B2B businesses. With strengthened capabilities, Zaelab will provide clients with the agility and resources to focus on innovation—streamlining operations, enhancing digital marketing strategies, and creating user experiences that exceed customer expectations.
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