Table of Contents
Introduction
1. Birdeye
2. Drift
3. ActiveCampaign
4. Qualified
5. LiveChat
Final Thoughts
Introduction
The B2B marketing landscape demands a feedback-oriented approach, which is best achieved through conversational marketing. When traditional marketing tactics fail to understand the B2B buyer’s cravings, companies look for conversational marketing that actively strides in listening to potential clients.
From providing them ground zero insights to collecting niche data from each discussion, these tactics aid marketers and sales professionals in developing and fostering valuable relationships with their clients.
However, before creating robust conversational marketing strategies, marketers and sales professionals need to understand the software and platforms that enable conversational marketing.
In 2024, conversational marketing software is booming, enabling businesses to have personalized, real-time conversations with customers using chatbots, messaging apps, and other communication channels.
This revolutionizes organizations to engage with their target audiences more humanly by establishing connections with potential customers and guiding them throughout the buyer’s journey.
If you are looking for conversational marketing software for your business, you have come to the right place. We are here to guide you in discovering the top conversational marketing software and platforms of 2024.
1. Birdeye
The first conversational marketing software on our list is Birdeye, which is known for helping marketers stay connected with their customers with the help of chatbot AI. Birdeye’s chatbot can understand customers’ behavior and communicate through human-like conversations that ultimately enhance customer services, drive sales, and elevate marketing efforts. However, its customer support options are limited, and its messaging and branding pages offer fewer customization options. Bird-eye’s pricing starts at $350 per month, and the costs can vary depending on the specific features required by your business.
2. Drift
The second software on our list is Drift, which facilitates smooth conversations between B2B marketers and sales professionals with their clients. Drift’s chatbots use natural language processing (NLP), which allows you to engage with your clients in real time, eventually streamlining your communication process without any delays. However, new users might feel that Drift’s interface and features are quite overwhelming, so marketers need to give a significant amount to train and get acquainted with the platform. The monthly plan, which starts at $2500/month, is quite expensive when compared to other platforms on our list.
3. ActiveCampaign
If you are searching for an automated marketing platform, ActiveCampaign is just for you, as it lets you design marketing campaigns across different channels (emails, social media, and SMS). ActiveCampaign also offers CRM and audience management features, making it easy to send clients and prospects the correct communications at the right time, such as suitable offers, follow-up messages, and cart reminders. But, according to a few users, the platform can be a bit overwhelming due to the number of integrations and features. The pricing is quite reasonable, as the starter plan starts at $9/month and can exceed $129/month.
4. Qualified
Qualified is one of the most powerful conversational marketing solutions that is specially designed for Salesforce users. The solution allows you to instantly connect with your qualified prospects in real time through live chat, voice, and video calling. Qualified also provides actionable intent data, which allows businesses to see who’s in the market and target high-intent buyers for better sales performance. The pricing plans start from $3500/month and can go up to $6000/month, which might not be affordable for SMEs and SMBs on a tight budget, as it offers VIP service and Salesforce-certified professional services.
5. LiveChat
If you are looking for an application that will offer you all live chat features with AI capabilities, then LiveChat is just for you. LiveChat allows you to train their in-house tools with your data to get actionable insights and accurate information on market trends, FAQs, and customer networking. However, LiveChat lags in providing chat summaries and has few AI editing features for their Starter or Team plans. Along with that, some of the basic features, such as email, SMS, and social media messaging, which are essential in conversational marketing platforms, are available only as a paid add-on. Coming to the pricing structure, LiveChat offers four different price models, which start from $24 per month to $69 per user per month, which is quite reasonable for any startup or SME.
Final Thoughts
As we conclude, in this rapidly growing digital world, B2B marketing companies are adopting different strategies to stay in the competitive market. Therefore, selecting the right conversational marketing platform will always depend on your conversational marketing goals and what features you are looking for that will help boost your business needs and specific use case. Your answers will help you determine the right products and their features and offerings that will help your businesses engage with customers on a personal, interactive, and impactful level.
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