Brand Engagement Network (BEN), an emerging provider of safe, intelligent, scalable, personalized customer engagement AI, has announced the completion of its data integration with Cox Automotive, the world’s largest automotive services and technology provider. This collaborative integration aims to address industry challenges in the automotive space.
BEN’s data integration allows Cox Automotive to harness the power of BEN’s human-like AI Assistants as multimodal conversational resources tailored for unique purposes. These assistants are designed to help customers and enhance professionals to improve customer interactions and experiences. The AI Assistants are accessible on Dealer.com websites as an app and web browser, plus they can also be deployed through life-size kiosks in automotive settings to provide a seamless experience from the web to the dealership.
The collaboration solution was approved for Dealer.com, a Cox Automotive company. Dealer.com is the premier digital marketing solution for the automotive industry, representing over 50% of the franchise dealer market, providing an integrated platform for websites, advertising, digital retailing, and managed services. Dealer.com allows OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology, data, and insights to deliver the shortest, fastest, and most personalized path to customer engagement. With BEN’s clean, comprehensive, and accurate data integration, consumers can now engage in two-way conversations with the latest AI web assistants, providing a more personalized path to customer engagement.
Jerry DeFalco Advertising (JDA) is one of the largest agencies and is an established name in the automotive industry. Today, Jerry is one of the leading minds in advertising and has clients nationwide. “This is a game changer, and it’s only the first step in the plan created by the team at BEN AI,” says Jerry DeFalco, Owner and Founder of Jerry DeFalco Advertising. “The question we have all been asking is: how can we convert more sessions into leads? The answer is to engage the consumer in a fun, interactive, intelligent, two-way conversation with BEN’s advanced AI web assistants.”
“BEN’s AI web assistants are expected to enhance user experience over traditional chatbots due to the comprehensive knowledge base and the ability to communicate in natural language,” says Paul Chang, CEO of BEN. “The goal is to support both customers and dealership employees. By tightly integrating with dealer systems, BEN empowers AI Assistants to reduce repetitive manual processes, augmenting critical functions, and complete tasks.”
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