GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, announces its upcoming webinar, “Bad Data, Big Trouble: How To Turn The Corner On Poor-Quality Product Data With The Help of AI.” The session, presented in partnership with RETHINK Retail, will take place on Thursday, September 26, at 1:00 p.m. ET/10:00 a.m. PT.
Retailers worldwide routinely face severe implications caused by poor-quality product data, hindering the effectiveness of their operations, product search and discovery, customer satisfaction, and sales. According to Gartner, poor data quality costs organizations an average of $12.9 million each year.
During the webinar, GroupBy’s Director of Product, Arv Natarajan, will join RETHINK Retail’s Vinny O’Brien to discuss how AI-powered data enrichment can improve operational efficiency, fuel growth and enhance brand reputation. Natarajan and O’Brien will also be joined by Joyce Mueller, Director of Retail Solutions at SADA. A multi-year, award-winning Google Cloud partner, SADA works exclusively with customers on Google Cloud to accelerate their innovation with efficient, customized solutions.
Key takeaways from the session will include:
- Why so many retailers have bad product data and the impact this is having on their businesses
- How retailers have successfully leveraged AI to enrich their data, thereby improving search relevancy and product discovery, increasing customer satisfaction, lowering operational expenses, and driving greater revenue
- Tips and insights into easy-to-implement methods for analyzing the quality of your product data and identifying areas for improvement
- Best practices, such as establishing a standard data collection model, conducting regular reviews, and implementing AI-powered data enrichment solutions that can automate the cleaning, standardizing, and enriching of your product data at speed and scale
“Poor-quality product data plagues nearly every retailer today, impacting every application that relies on data to perform. Long-term, insufficient data negatively affects the customer experience and, ultimately, your bottom line,” says Natarajan. “During the webinar, we’ll address these common data issues and dig into how sophisticated generative AI models trained on our proprietary Global Taxonomy library can revolutionize product data attribution and management.”
GroupBy’s eCommerce Search and Product Discovery Platform powered by Google Cloud Vertex AI Search for Retail is the first of its kind and first to market to offer retailers and wholesalers access to Google Cloud’s next-generation search engine that utilizes state-of-the-art trained ML and AI algorithms. Built for eCommerce use cases, Google’s next-generation search engine is trained on 1.8 trillion events, gathering 85 billion new events per day from its entire product suite. With access to all of this data, it’s capable of delivering outstanding digital experiences and possesses the most comprehensive understanding of user intent. GroupBy’s partnership with Google ensures that its customers gain access to any future AI innovations made by Google.
GroupBy’s new Enrich AI is a cutting-edge product data enrichment platform designed to help revolutionize product data management. By harnessing advanced generative AI algorithms and GroupBy’s extensive retail expertise, Enrich AI enables retailers to deliver rich shopping experiences with enhanced product data, fueling significant revenue growth.
Through automated data enrichment, Enrich AI efficiently extracts, standardizes, and enriches product information, including attributes, descriptions, and images at scale. This process reduces costly errors, speeds up time-to-market, and frees up resources for strategic priorities, simplifying catalog management for retailers.
For more such updates, follow us on Google News Martech News